Collection: Pura

Pura is an innovative home fragrance brand available at HighlandSide in Baton Rouge, LA, specializing in smart diffusers and a wide range of premium scents. Their flagship product, the Pura 4™ Smart Fragrance Diffuser, allows users to customize their home's ambiance through an app-controlled device that can adjust fragrance intensity, set schedules, and switch between two scents. Pura's products fall within the home fragrance and smart home technology categories, making them ideal gifts for tech enthusiasts, homeowners, or anyone who appreciates a personalized and convenient scenting experience. Notably, Pura collaborates with renowned fragrance brands like Capri Blue and NEST New York, offering a diverse selection of high-quality scents to suit various preferences.

At HighlandSide, we carefully curate every piece in our collection to bring you the best in luxury gifts in Baton Rouge, from home décor and personal accessories to monogrammed items and custom stationery. Whether you’re shopping for a birthday, baby shower, wedding, debutante event, or simply something special for yourself, we offer a thoughtful selection of high-quality products from trusted brands.

Located in the heart of Baton Rouge, our boutique is known for exceptional customer service, complimentary gift wrapping, and a personalized shopping experience that keeps customers coming back. We also offer fast in-store pickup and nationwide shipping, with most orders fulfilled in just 2–3 business days.

We specialize in helping customers celebrate life’s most meaningful moments with elegance and style. From beautifully crafted wedding invitations and graduation announcements to custom holiday cards, monogrammed baby gifts in Baton Rouge, and curated party accessories, HighlandSide is your one-stop shop for thoughtful, elevated gifts and event essentials.

Our services include in-house monogramming and personalization, making your gifts and accessories truly one of a kind. From luxury baby blankets and personalized stationery to elegant serveware and unique fragrance lines, we carry something for every occasion and recipient.

Customer favorites include Julie Vos jewelry, Glasshouse Fragrances, and Kissy Kissy baby clothes, along with many women-owned, artisanal, and Southern-based brands that combine quality with timeless design.

As your go-to gift shop in Baton Rouge, LA, we invite you to shop online or visit us in-store to discover why HighlandSide is a trusted destination for stylish gifts, interiors, and meaningful celebrations.